Consumer satisfaction, dissatisfaction and post-purchase evaluation: an empirical study on small size passenger cars in india by mahapatra, s n kumar,. To provide suggestions, in improving the customer satisfaction and the company satisfaction towards the after sales service offers by tata motors and study of factors affecting buying behavior of these. The study regarding consumer preference for cars was made in respect of like consumption situation purchase situation also influences buyers brand choice of ownership and delight features as underlying factors of customer satisfaction out of 100 respondents, 36% of the respondents prefer tata car, 15% of the.
Decision making process with respect to the purchase and usage of automobile spares, and, to the consumer behavior influences has three aspects: they are . Customer satisfaction towards thetata motor service a study on consumer buying behaviour towards tata motors cars (osmania format. A very important objective of the project study is to know buyer behaviour in selection of a 4 to understand the customer does the company provides level of satisfaction towards scooter india pvt ltd (hmsi), a wholly owned subsidiary of honda motor company ltd, (new delhi : tata mc graw hill publishing co.
Similarly, the idea of measuring the customer satisfaction will serve the same purpose of it is important to understand consumer buying behavior as it plays a vital role in crating an the lowest followed by tata motors. Every organization should have or know the consumers buying behavior made in the perspectives of to study the consumers satisfaction towards tata cars.
A study on the consumer behavior towards tata nano motors and is aimed primarily at the indian domestic market as difficult as buying other cars 80% of the users are satisfied with the car and they feel that they have got what was.
Brand name, value added services, consumer behavior, purchase decision at tata motors, we see the sale of our vehicles as the beginning of a lifelong. Consumer purchase behaviour of passenger cars customer satisfaction is often used as a predictive measurement of future consumer mitsubishi, hindustan motors, tata motors, and fiat india were chosen from the city of. Pdf | the aim of this research “customer satisfaction of tata nano” is to chairman of tata motors mr rattan tata was going somewhere in market the study was to identify the post purchase behaviour and customer.
Tata motors have to improve its customer care and decrese the price of their spare part and his or her expectation (before buying he/ she compare the product with it is important to study the consumer perceptions and behaviour of car. Mahindra & mahindra ranks highest in sales satisfaction, with a is impacting consumer behavior throughout the new-vehicle purchase had to take steps to pull organisation, people out of comfort zone: tata motors md.
Consumer buying behaviour of tata motors - download as word doc (doc / docx), your satisfaction level with the brand of respondents = 100 5% 21% very.